Graphic designer Paula Scher grew up drawing pictures to escape a turbulent home life. Later, rebelling against suburban existence, she ventured to art school and became a hippie, and then art directed album covers in NYC. She’s been a partner at Pentagram since ‘91. In her ~50 years in the business she has blazed trails, upended boys’ clubs, committed “typographical blasphemy,” given form to the zeitgeist, and earned herself a reputation as one of the world’s most influential graphic designers.

Learn more about Paula at pentagram.com

Thanks to Adobe MAX for hosting us in the Airstream podcast lounge.

Clever is produced by Amy Devers. Thanks to Rich Stroffolino for editing this episode.
Music in this episode courtesy of El Ten Eleven—hear more on Bandcamp.
Shoutout to Jenny Rask for designing the Clever logo.

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Ep. 104: Graphic Designer & Artist Paula Scher

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Ep. 104: Graphic Designer & Artist Paula Scher

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Ep. 105: Design Impresario Murray Moss

Ep. 103: Multidisciplinary Designer Noé Duchaufour-Lawrance

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