In this special Clever Extra, brought to you by Formica Group, we’re going to share a rebroadcast of another podcast that we (Amy & Jaime, aka 2VDE Media) produce called NeoConversations. NeoConversations is the official podcast of commercial design trade fair Neocon. The podcast discusses the exciting changes and issues impacting the commercial design industry, and just so happens to be hosted by Amy!

We especially loved the topic of NeoConversations Episode 7: Designing Branded Spaces, a conversation that digs into how to translate a brand into a physical experience and we thought you would love it too.

What does it take to effectively design brand character into a space? How can brand values and purpose be communicated through materiality, visual language, ambiance and experience? What’s in the tool kit needed to implement a design program company-wide? Amy explores these questions with Renee Hytry Derrington, International Design Lead for Formica Group, and Abbott Miller, a partner at world-renowned design studio, Pentagram. Have a listen:

*Renee Hytry Derrington // Abbott Miller*

Learn more about how Formica Group’s durable surfaces fuse great design with purposeful functionality at www.formica.com, where you can order free samples for your next project.

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Listen to all the episodes of NeoConversation here. Subscribe to the NeoConversations podcast on Apple Podcasts or Google Play. NeoConversations is a production of 2VDE Media. This episode was edited by Rich Stroffolino. Special thanks to Formica and NeoCon for this Clever rebroadcast.

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Ep. 213: The Quiet Rebellion of Biodesigner Natsai Audrey Chieza

Natsai Audrey Chieza spent her youth in Zimbabwe in a close-knit extended family where she and her cousins were “in each others’ pockets.” In her teenage years the national economy crashed, necessitating a family relocation to the UK, and she began learning the skill of “not belonging.” Architecture studies proved alienating so she found a way to combine them with her love of fashion (to the consternation of her professors.) Rejecting the prescribed path of a professional architect, she instead pursued a postgraduate program in Material Futures that set her on a path of designing with bacteria. Now, she’s founded Faber Futures, a biodesign studio, and Normal Phenomena of Life, an artful lifestyle and fashion brand that also functions as a working prototype of a new model bioeconomy. She’s spent her whole life quietly not doing what was expected of her, and in this space of outsiderness she’s been very busy creating new paradigms for how we might collaborate with nature and new models for the equitable stewardship of these new biotechnologies. So, in terms of cultural infrastructure, she is an architect after all!

Ep. 212: HODINKEE’s Ben Clymer on Agency, Permanence, and the Talismans of Life

Ben Clymer grew up in a New York suburb, raised by middle-class public school teachers and enamored by his grandfather’s swagger and style. An Omega Speedmaster, a gift from said grandfather, is the piece that captured his heart and sets his story in motion. A painstakingly shy student, he began to gain self-confidence in high-school and a need to differentiate in college. In 2008 he started a tiny blog, HODINKEE, a passion-project about watches that gained traction and sent him on a mission to get a Master’s in Journalism. Since then, HODINKEE has led to creative collaborations with the most prestigious watch brands and famous rockstars, and grown into a multi-channel platform that has transformed the world of luxury watches.

Ep. 211: The Soulful Renovations of House of Rolison

Co-founders of House of Rolison, Amanda Leigh and Taylor Hahn, grew up on opposite coasts but were both self-described angsty teens. Both had a deep love for art and architecture, choosing different professional paths before they met online and their fates intertwined. Their first date turned into a road trip and then quarantine-based cohabitation. Since starting House of Rolison, they’ve renovated a number of forgotten old homes into warm, elegant, modern beauties. Their complementary strengths and deep reverence for their crafts and trades crew, ensures that each new project has room for magic and a whole lot of soul.

Ep. 210: Marva Griffin Wilshire on 25 years of SaloneSatellite and Showcasing Creativity

Frequently referred to as the godmother of Italian design, Marva Griffin Wilshire, grew up in a large family in Venezuela, reading House & Garden and rearranging the furniture. Drawn to Italy in the 1970’s, she landed a job as a secretary for Piero Busnelli, founder of B&B Italia, which opened up her entire world. She was introduced to architects and designers, getting a first-hand look at the inner workings of Italian design. Since then, she’s committed herself to giving young designers a chance to showcase their creativity – most notably by founding the wildly successful SaloneSatellite which welcomes emerging designers worldwide.

Ep. 209: Holly Howard on Business Growth for Creative Entrepreneurs

Polymath Holly Howard has lived many lives. A former professional ballet dancer, bassoonist, medical researcher and board-certified music therapist, she’s pulled from science, art, and design to create a one-of-a-kind path for herself. Now, she runs the successful culture-first business consultancy, Ask Holly How, to help creative entrepreneurs grow personally and professionally, and better understand that business and creativity are more powerful when wielded together.

Clever Presents: NeoConversations - Designing Branded Spaces

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Clever Presents: NeoConversations - Designing Branded Spaces

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Ep. 99: Architect and Educator Elena Manferdini

Ep. 98: Fashion Designer Scott Sternberg

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