In this special Clever Extra, brought to you by Formica Group, we’re going to share a rebroadcast of another podcast that we (Amy & Jaime, aka 2VDE Media) produce called NeoConversations. NeoConversations is the official podcast of commercial design trade fair Neocon. The podcast discusses the exciting changes and issues impacting the commercial design industry, and just so happens to be hosted by Amy!

We especially loved the topic of NeoConversations Episode 7: Designing Branded Spaces, a conversation that digs into how to translate a brand into a physical experience and we thought you would love it too.

What does it take to effectively design brand character into a space? How can brand values and purpose be communicated through materiality, visual language, ambiance and experience? What’s in the tool kit needed to implement a design program company-wide? Amy explores these questions with Renee Hytry Derrington, International Design Lead for Formica Group, and Abbott Miller, a partner at world-renowned design studio, Pentagram. Have a listen:

*Renee Hytry Derrington // Abbott Miller*

Learn more about how Formica Group’s durable surfaces fuse great design with purposeful functionality at www.formica.com, where you can order free samples for your next project.

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Listen to all the episodes of NeoConversation here. Subscribe to the NeoConversations podcast on Apple Podcasts or Google Play. NeoConversations is a production of 2VDE Media. This episode was edited by Rich Stroffolino. Special thanks to Formica and NeoCon for this Clever rebroadcast.

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Ep. 218: The Exquisite Love, Magic and Maximalism of Londubh Studio

Custom surface artists Lisa Donohoe and Brynn Gelbard met and fell in love in the queer underbelly scene of San Francisco in 2002, a time before bi-national same-sex marriage was legal. Self-proclaimed party animals, their diverse community was built on love, curiosity and celebrating each other's differences. In an evolution that was equal parts organic maturity and cosmic intervention, Brynn and Lisa moved to Los Angeles and founded Londubh Studio, specializing in elaborate and maximalist hand-applied surface designs. Now the duo, oft considered the design world’s secret weapon, are translating their wildness, love, magic, and the sacred, through exquisite artistry and pristine craft, into visual celebrations that vibrate with love and emanate joy. Turns out these former revelers are still going full-blast on life.

Ep. 217: Design Researcher Amanda Schneider on the Art of Contextualizing the Data

Founder and President of ThinkLab, Amanda Schneider, grew up outside of Chicago, inspired by a blend of engineering and design. Now a self-described “designer by degree, journalist by accident, and researcher by choice” at the helm of ThinkLab, she examines the ecosystem of the design world, unearthing and synthesizing the social and cultural shifts and drivers that impact the interiors industry. Together with her team, she offers insights and context that can empower better decision-making while also bridging the communication gap between creatives and the business sector. A keynote speaker (catch her recent TEDx talk) and the host of the podcast Design Nerds Anonymous, Amanda shares her wisdom on topics like communication strategies, storytelling, and the future of work.

Ep. 216: Clever Extra - Interior Designer Kerrie Kelly on Uniting Beauty and Function

Interior designer and lifestyle expert Kerrie Kelly is known for her distinctive California-inspired design philosophy. She got her start at Ralph Lauren Home and then moved to Del Webb Corporation where she was a boots-on-the-ground high-volume designer of homes, before founding her multi-faceted design studio, Kerrie Kelly Design Lab, in 1995. A graduate of both design and business school, she blends both of these skill sets in her work as an interior designer, trendspotter, and brand partner. She’s driven by a commitment to bringing thoughtful design into everyday life, which for Kerrie means blending beauty with functionality and translating that through a palette of luxurious and organic materiality.

Ep. 215: Kinfolk’s Idris Brewster Uses AR to Empower Collective Memory Building

Artist, creative technologist, and educator, Idris Brewster grew up in Brooklyn, being filmed for a documentary about his education as a black student at a prestigious, primarily white, school. His coming-of-age, only partially caught on camera, included a lot of basketball and hands-on artistic development. A grant awarded in college gave him early access to VR technology which opened a path to combining all of his talents and interests and expressing them through new media. Now, as co-founder and Executive Director of Kinfolk Foundation, he’s harnessing augmented reality, location-based technology, and community to engage in placing digital monuments in public spaces, memory building, and foregrounding the Black, Brown and Queer histories that have been intentionally silenced.

Ep. 214: Architect & Designer Marc Thorpe on Relationships, Responsibility, and Uncertainty

Architect & designer Marc Thorpe spent his youth, just outside of Washington DC, drawing and learning to navigate a destabilizing home environment. The son of two academics, he learned discipline, rigor, and resilience from his mom, while his dad, a critical thinker, taught him to challenge and interrogate everything. Always knowing he’d be an artist, he studied Industrial Design and Architecture. Now, he’s the Founder & Principal of Marc Thorpe Design, a multi-disciplinary studio, and co-founder (along with Claire Pijoulat) of Edifice Upstate, a design & build architecture agency. As someone with a unique ability to seize every opportunity, as well as create them from scratch, he’s worked with world-renowned designers, lead groundbreaking projects, and is leading the charge toward more responsible architecture. And while Marc has always been certain that he’d be a creative, it is uncertainty that is his greatest inspiration.

Clever Presents: NeoConversations - Designing Branded Spaces

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Clever Presents: NeoConversations - Designing Branded Spaces

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Ep. 99: Architect and Educator Elena Manferdini

Ep. 98: Fashion Designer Scott Sternberg

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