Strategy and design consultant, Alain Sylvain, was born and raised in New York City, the son of Haitian immigrants. His early creativity included playing in fake bands and starting a fake restaurant. After studying international affairs and business he embarked on a brief stint in political campaigns, but that morphed into advertising and he found himself embracing both his creativity and business acumen to help leverage the might of corporations for the greater good. 

Strategic designer Todd Bracher regales us with tales of a serendipitous ten-year journey, living, loving and learning through Europe, on the way to launching his namesake studio in Brooklyn. Plus, he walks us through what the hell “strategic design” even means, schools us on the concept of “irreducible complexity” and explains his creative approach which he refers to as “essentialism.” Early on, he showed up to a big pitch meeting way overdressed, and now he keeps a poet on standby.